As the KickStarter page says, "1,529 backers pledged $124,628 to help bring this project to life."
As you can see from the picture you get a shed ton of miniatures, and can also buy them with the colours reversed: blue Ogres and red vehicles or green Ogres and vehicles. I imagine for the majority of players they will be happy to use them as is and won't end up painting them.
Now the question is when will Steve Jackson Games bring out an edition of Ogre with miniatures inside the box?
You may not agree with me when I say that the future of the game lies in broadening its appeal with plastic miniatures, but my guess is that the cardboard version appeals to old grognards for nostalgia reasons: it's like the original game, but larger so that I can read the writing on the counters now that I'm old and can't read the original chits even with my glasses on.
As marketing strategies go that one is time limited. The future lies in attracting new players to the game, but I could be wrong. Only time will tell.
Still, very excited to see the return of Ogre miniatures.